Copywriting, content creation, and messaging strategy advice
to make your writing full of your personality.
Copy vs. Content: Understand the Essential Variations for Effective Communication
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
A Copywriter-Approved Way to Use Swipe Copy in Your Business
I’m not a fan of swipe copy. As a copywriter, I’ve seen some bad swipe copy andI learned very quickly that swipe copy…well…is not always
5 Lessons from 5 Years as a Business Owner
There are certain milestones every business has, like special anniversaries in a marriage that require special gifts — paper, silver, gold! People say if you
Working with a Copywriter: What You Need to Know
Working with a copywriter is easy when you set expectations from the beginning. Here’s how you can successfully work with a copywriter starting today!
Be a Better Writer With This One Technique
Effective communication is a must, especially if you’re using your words to connect and convert an audience. This one tip will make you be a better writer.
CoSchedule: A Quick + Dirty Marketing Tool Review
What is CoSchedule, what does it do, and is it worth it? It automates your content marketing and is a marketing tool everyone needs for these easy reasons!
10 Non-Promotional Emails to Send to Your Subscribers
Your email list is powerful, but only if you know what to write so readers open, read, and learn from them. Here are 10 non-promotional (non-sales!) ideas.
What is Daily Copy (And Why You Need To Do It)
Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.
How to Use Batching to be Productive and Do More (In Less Time)
Batching is a productivity technique to help you do more in less time. Here are simple batching tips that will boost your productivity in writing + more.
Why You Need a Content Plan
A content plan is essential to your marketing. It will help you plan when, where, and how you’ll reach your content and marketing goals.
How to Create an Marketing Calendar and Plan a Quarter of Content in an Afternoon
A marketing calendar is a bird’s eye view so you don’t feel like a tiny worm trying to tackle a year’s worth of content and getting completely buried.
How to Convey Your Why to Your Audience
There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and