Your email list is powerful, but only if you know what to write so readers open, read, and learn from them. Here are 10 non-promotional (non-sales!) ideas.

Read More

Your email list is powerful, but only if you know what to write so readers open, read, and learn from them. Here are 10 non-promotional (non-sales!) ideas.

A content plan is essential to your marketing. It will help you plan when, where, and how you’ll reach your content and marketing goals.

Read More

A content plan is essential to your marketing. It will help you plan when, where, and how you’ll reach your content and marketing goals.

A marketing calendar is a bird's eye view so you don't feel like a tiny worm trying to tackle a year's worth of content and getting completely buried.

Read More

A marketing calendar is a bird’s eye view so you don’t feel like a tiny worm trying to tackle a year’s worth of content and getting completely buried.

Your Why is your purpose behind what you do. It’s not about making money, it’s about why you do what you do, why you exist as a business. Convey your Why in a simple way to help your audience get behind your company values.

Read More

There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and it’s true in writing and marketing. What is the point of the post. Why are you sharing this. But if you don’t know what your big, overarching “Why” reason it, […]

It's time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing the same thing you did last year? It's time to bust some marketing myths to make 2019 even more intentional and awesome for you!

Read More

It’s time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing the same thing you did last year? It’s time to bust some marketing myths to make 2019 even more intentional and awesome for you! Myth 1 | Quantity Over Quality […]

Where are you in your marketing planning process

Read More

For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

How to manage Twitter so you'll actually use it

Read More

Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

How to save time by scheduling your social media with Buffer

Read More

If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

Bootstrap your marketing blueprint

Read More

After you’ve figured out your What, your marketing plan is complete! Part Three in the series wraps it all up so all that’s left is for you to make your kickass marketing plan!

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.