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For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

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Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

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Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

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Writing is not everyone’s forte. I get it. Math isn’t my forte. That’s why I hand over a stack of receipts to my accountant every April and let him do what he does best.

That said, even if you aren’t a good writer and can’t afford to hire a good writer, there is a way that you can be a better writer. At the very least, communicate better with your audience to connect and convert. After all, isn’t that what we all want?

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I’ve been thinking a lot about the importance of showing up, even if it feels like you’re just barely moving the needle. It’s something I’m actively focusing on this month as part of my Lara Casey’s Cultivate What Matters PowerSheets. I’m not going to lie, I’m pretty bad at finishing things I start. The basement […]

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This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we’re able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.

With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.

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If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

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I’m all for sharing actionable advice. That’s what a lot of what I have done on this blog. But we have a responsibility to be careful with our language. To say that you’re sharing tricks can be deceiving. Here’s why.

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An email list is the best way to communicate with your audience. Many of us marketing people agree on that. In the event social media went away, at least you have a way of reaching your customers. But what do you write to them? Here are 10 non-promotional ideas to steal and use right now!

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