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Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.

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There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and it’s true in writing and marketing. What is the point of the post. Why are you sharing this. But if you don’t know what your big, overarching “Why” reason it, […]

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The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.

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I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when I’m helping someone to plan their content. And I didn’t even read Find Your Why and all the Why books by Simon Sinek until just recently. I’m not saying I […]

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I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start a gym routine until I knew I would be able to go every day at a certain time and my plan wouldn’t change. I didn’t want to get a dog […]

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Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

Behind The Scenes 

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