Writing is not everyone’s forte. I get it. Math isn’t my forte. That’s why I hand over a stack of receipts to my accountant every April and let him do what he does best.
That said, even if you aren’t a good writer and can’t afford to hire a good writer, there is a way that you can be a better writer. At the very least, communicate better with your audience to connect and convert. After all, isn’t that what we all want?
Are you ready for this tip? It’s really hard. I don’t know if you can handle it. Okay, here goes…
Clear writing is clear thinking.
I know, it’s super technical and requires a lot of work. (Please note the sarcasm.) I borrowed that from this Inc article about public speaking.
More seriously, it really is that easy to be a good communicator. If that sounds familiar to you, I brought it up in Decent Exposure, Episode 6: Why Proofreading Your Shit is Best for Business. Proofreading is step two to being a good writer. Step one is clearly articulating what you want to say.
Like Jason and I mentioned in that episode of the podcast, we both had professors in school who didn’t specify a page length and/or word count or we were challenged to argue the assigned point in one page.
A lot of people think that for writing to be good, it has to be full of fancy words, gerunds, and clauses. That is the furthest thing from the truth. It makes your argument weaker and your point harder to understand.
When you know exactly what you want to say (ie: thinking clearly) you have a better chance at being a writer that effects change with your writing. Your writing has a clearly defined path. It all starts with organized thinking.
One of my tips in My Billie Design’s roundup of 20+ Copywriting Tips and Tricks from 8 Copywriting Experts is this:
When all else fails, be direct. Hiding behind flowery words that meander around the point will leave your visitors confused instead of empowered to take action.
That’s essentially what this entire post could boil down to. If you want your website’s visitors or your social media followers to take action, be direct and tell them what you want them to do. Remove the confusion and lead your audience to what you want them to do.
So, what are you doing to do to be a more effective writer? Think clearly. Communicate directly.