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Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.

Batching is a productivity technique to help you do more in less time. Here are simple batching tips that will boost your productivity in writing + more.

A content plan is essential to your marketing. It will help you plan when, where, and how you’ll reach your content and marketing goals.

A marketing calendar is a bird’s eye view so you don’t feel like a tiny worm trying to tackle a year’s worth of content and getting completely buried.

There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and it’s true in writing and marketing. What is the point of the post. Why are you sharing this. But if you don’t know what your big, overarching “Why” reason it, […]

The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.

I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when I’m helping someone to plan their content. And I didn’t even read Find Your Why and all the Why books by Simon Sinek until just recently. I’m not saying I […]

I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start a gym routine until I knew I would be able to go every day at a certain time and my plan wouldn’t change. I didn’t want to get a dog […]

I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start a gym routine until I knew I would be able to go every day at a certain time and my plan wouldn’t change. I didn’t want to get a dog […]