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This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we’re able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.

With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.

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If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

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I’m all for sharing actionable advice. That’s what a lot of what I have done on this blog. But we have a responsibility to be careful with our language. To say that you’re sharing tricks can be deceiving. Here’s why.

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Working with a copywriter is easy when the expectations are all laid out from the beginning. Learn how to work with a copywriter successfully in 3 steps!

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Clients are like dates. You gotta go through a lotta frogs to find the ones that’s going to value your time and wants to be with you. So before you can even think about dating, you gotta make sure you’re ready. You learn from your older sister the lessons about dating, the tried-and-true maxims that everyone spits out, that can also apply to finding clients.

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