Copywriting, content creation, and messaging strategy advice

to make your writing full of your personality.

Where Are You in Your Marketing Planning Process (and a Quiz!)

For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

Read More »

How to Manage Twitter So You’ll Actually Want to Use It

Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

Read More »
Stuck for content? Ask yourself these 4 questions

Four Sure-Fire Ways to Unstick Writer’s Block

Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

Read More »

How Dropping the Ball Allows you to Focus on What Matters

This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we’re able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.

With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.

Read More »

How to Save Time by Scheduling your Social Media with Buffer

If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

Read More »

Should You Share Tricks or Tips?

I’m all for sharing actionable advice. That’s what a lot of what I have done on this blog. But we have a responsibility to be careful with our language. To say that you’re sharing tricks can be deceiving. Here’s why.

Read More »

Stop Telling Me to “Get on my Hustle”

Words, especially what we repeatedly say to ourselves every day, form our world. So when someone tells me they’re, “On my grind” or, “Getting my hustle on,” I have a visceral reaction in a very bad way. I can’t help it. It just… *shudder* …makes me cringe.

I propose we need to strike words like this from our vocabulary. Here’s why and what we should be focusing on instead.

Read More »

Bootstrap Your Marketing Blueprint, Part Three: The What

After you’ve figured out your What, your marketing plan is complete! Part Three in the series wraps it all up so all that’s left is for you to make your kickass marketing plan!

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

Read More »