Copywriting, content creation, and messaging strategy advice

to make your writing full of your personality.

Bootstrap Your Marketing Blueprint, Part Two: The How

Last week, we talked about Why. Now, we’re talking about How. The How is going to look at how, specifically, you will build your marketing plan.

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

Read More »

Bootstrap Your Marketing Blueprint, Part One: The Why

Your Why is the big picture. It’s the first step. Just like when you started your business, you had a dream or passion that drove you. Your marketing has to be the exact same way.

 

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

Read More »

Introducing Bootstrap Your Marketing Blueprint: DIY Your Marketing Plan

It seems like when it comes to finding resources for making a marketing plan, people give you checklists and swipe files, but they don’t talk about the foundation: the big picture of why you need to plan in the first place. Or they’ll throw so much information at you that you can’t digest it all.

But I know you. You’re a DIY-er. This series is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

Read More »

When I Knew I Found “The One”

Everyone has a story about when they knew they found “the one.” The one thing they’re meant to do. The one true mission that makes their heart flutter. My story is of course centered around words. Books and words always made me tick. Finding a job and eventually creating a business with words as the focal point is the best job ever.

Read More »

Court Your Clients, Part 1: Dating Lessons You Can Apply to Business

Clients are like dates. You gotta go through a lotta frogs to find the ones that’s going to value your time and wants to be with you. So before you can even think about dating, you gotta make sure you’re ready. You learn from your older sister the lessons about dating, the tried-and-true maxims that everyone spits out, that can also apply to finding clients.

Read More »

Use Mantras to Gain Clarity in Your Life and Business

This could be subtitled: How mantras helped me trust my intuition and manifest cool shit. Trusting your intuition is a hard thing – it’s a total leap of faith when you choose to believe the voice in your head is really telling you something important. Being able to follow your instincts is a hallmark of successful business owners. Repeating a daily mantra definitely snowballed for me. Some amazing things happened and the momentum gained is unlike anything else. See how you can use mantras to gain clarity in your life and business.

Read More »

How to Delegate when You’re a DIY Professional

So you want to scale your business and continue to produce what you’re passionate about? The more time you have to do what you like, the happier you are in your business. Why don’t you delegate some of those tasks to a person who’s better equipped for that particular job? Ah, you don’t like delegating. I got you. Here are 3 steps that will take you from cowering-in-the-corner, I-will-bite-you-if-you-make-me-hand-anything-over to delegating dreamboat, ready to fling tasks out left and right.

Read More »

5 Places to Find Inspiration for Writing

We’ve been talking a lot this month about content planning and time management. But what happens when you can’t even get to square one? The inspiration step. That all important before-you-even-plan-what-to-write step. Here are some places to turn when you need a boost or to bust through writer’s block.

Read More »

How to use Pinterest to Plan your Blog Posts

Here’s an easy trick to optimize Pinterest for you to help plan and write blog posts.You’re already on Pinterest, you already use it to save things you want to remember, why not use it to its full capacity and be an awesome blog content generating machine.

Read More »