Copywriting, content creation, and messaging strategy advice
to make your writing full of your personality.
How to Get Strategic Copy with a Copywriting Subscription
Without Having to Hire a Full-Time or Retainer Copywriter As a designer, you know that messaging that blends on-brand visuals with copy is a perfect
How Discipline Can Help You Unleash Your Creativity
Beating writer’s block isn’t about putting your butt in the chair. The trick is having the right kind of discipline to get started until it becomes a habit. Here’s how to find discipline to create your best writing practice ever.
3 Messaging Shifts To Fill Your Programs With Amazing Clients Without Slimy Sales Tactics
Messaging and sales go hand in hand. Messaging is the written part of branding…it could make or break your offers—how they sell and the people
5 Content Creation Habits to Stop if You Want to Build Relationships
If you’re creating from the energy of these habits…it’s no wonder you don’t create consistently. (I say that with all the love. AND you know,
Copy vs. Content: Understand the Essential Variations for Effective Communication
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
A Copywriter-Approved Way to Use Swipe Copy in Your Business
I’m not a fan of swipe copy. As a copywriter, I’ve seen some bad swipe copy andI learned very quickly that swipe copy…well…is not always
5 Lessons from 5 Years as a Business Owner
There are certain milestones every business has, like special anniversaries in a marriage that require special gifts — paper, silver, gold! People say if you
Working with a Copywriter: What You Need to Know
Working with a copywriter is easy when you set expectations from the beginning. Here’s how you can successfully work with a copywriter starting today!
Be a Better Writer With This One Technique
Effective communication is a must, especially if you’re using your words to connect and convert an audience. This one tip will make you be a better writer.
CoSchedule: A Quick + Dirty Marketing Tool Review
What is CoSchedule, what does it do, and is it worth it? It automates your content marketing and is a marketing tool everyone needs for these easy reasons!
10 Non-Promotional Emails to Send to Your Subscribers
Your email list is powerful, but only if you know what to write so readers open, read, and learn from them. Here are 10 non-promotional (non-sales!) ideas.
What is Daily Copy (And Why You Need To Do It)
Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.
