Copywriting, content creation, and messaging strategy advice
to make your writing full of your personality.
Find Your Voice in Two Steps and Nail Your Copy
The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.
How to Find Your Big Why
I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when
My #1 Tip for Just Getting Started
I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start
Marketing Myths to Release in 2019
It’s time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing
What I Learned in 2018
So many people like to get down on 2018. They say it was a dumpster fire, nothing good happened, and it was a waste of
Where Are You in Your Marketing Planning Process (and a Quiz!)
For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).
So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.
I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.
Four Sure-Fire Ways to Unstick Writer’s Block
Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.
When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.
Quit or Make It Work
I’ve been thinking a lot about the importance of showing up, even if it feels like you’re just barely moving the needle. It’s something I’m
How Dropping the Ball Allows you to Focus on What Matters
This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we’re able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.
With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.
Should You Share Tricks or Tips?
I’m all for sharing actionable advice. That’s what a lot of what I have done on this blog. But we have a responsibility to be careful with our language. To say that you’re sharing tricks can be deceiving. Here’s why.
Use Mantras to Gain Clarity in Your Life and Business
This could be subtitled: How mantras helped me trust my intuition and manifest cool shit. Trusting your intuition is a hard thing – it’s a total leap of faith when you choose to believe the voice in your head is really telling you something important. Being able to follow your instincts is a hallmark of successful business owners. Repeating a daily mantra definitely snowballed for me. Some amazing things happened and the momentum gained is unlike anything else. See how you can use mantras to gain clarity in your life and business.
How to Delegate when You’re a DIY Professional
So you want to scale your business and continue to produce what you’re passionate about? The more time you have to do what you like, the happier you are in your business. Why don’t you delegate some of those tasks to a person who’s better equipped for that particular job? Ah, you don’t like delegating. I got you. Here are 3 steps that will take you from cowering-in-the-corner, I-will-bite-you-if-you-make-me-hand-anything-over to delegating dreamboat, ready to fling tasks out left and right.