Copywriting, content creation, and messaging strategy advice
to make your writing full of your personality.
How to Use Batching to be Productive and Do More (In Less Time)
Batching is a productivity technique to help you do more in less time. Here are simple batching tips that will boost your productivity in writing + more.
Why You Need a Content Plan
A content plan is essential to your marketing. It will help you plan when, where, and how you’ll reach your content and marketing goals.
How to Create an Marketing Calendar and Plan a Quarter of Content in an Afternoon
A marketing calendar is a bird’s eye view so you don’t feel like a tiny worm trying to tackle a year’s worth of content and getting completely buried.
How to Convey Your Why to Your Audience
There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and
Find Your Voice in Two Steps and Nail Your Copy
The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.
How to Find Your Big Why
I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when
My #1 Tip for Just Getting Started
I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start
Marketing Myths to Release in 2019
It’s time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing
What I Learned in 2018
So many people like to get down on 2018. They say it was a dumpster fire, nothing good happened, and it was a waste of
Where Are You in Your Marketing Planning Process (and a Quiz!)
For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).
So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.
I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.
Four Sure-Fire Ways to Unstick Writer’s Block
Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.
When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.
Quit or Make It Work
I’ve been thinking a lot about the importance of showing up, even if it feels like you’re just barely moving the needle. It’s something I’m
