Copy vs. Content: Understand the Essential Variations for Effective Communication
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
I’m not a fan of swipe copy. As a copywriter, I’ve seen some bad swipe copy andI learned very quickly that swipe copy…well…is not always
Working with a copywriter is easy when you set expectations from the beginning. Here’s how you can successfully work with a copywriter starting today!
Effective communication is a must, especially if you’re using your words to connect and convert an audience. This one tip will make you be a better writer.
Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.
There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and
The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.
I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when
I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start
Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.
When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.
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