Your Why is your purpose behind what you do. It’s not about making money, it’s about why you do what you do, why you exist as a business. Convey your Why in a simple way to help your audience get behind your company values.

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There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and it’s true in writing and marketing. What is the point of the post. Why are you sharing this. But if you don’t know what your big, overarching “Why” reason it, […]

Your Why is a driving force that forms what you write write, everything that your brand stands for, and drive your forward to present a consistent message.

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I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when I’m helping someone to plan their content. And I didn’t even read Find Your Why and all the Why books by Simon Sinek until just recently. I’m not saying I […]