Your Why is your purpose behind what you do. It’s not about making money, it’s about why you do what you do, why you exist as a business. Convey your Why in a simple way to help your audience get behind your company values.

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There must always be a motive behind your actions, a goal and a reason for doing what you do. This is true in life and it’s true in writing and marketing. What is the point of the post. Why are you sharing this. But if you don’t know what your big, overarching “Why” reason it, […]