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Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

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If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

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After you’ve figured out your What, your marketing plan is complete! Part Three in the series wraps it all up so all that’s left is for you to make your kickass marketing plan!

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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Last week, we talked about Why. Now, we’re talking about How. The How is going to look at how, specifically, you will build your marketing plan.

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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Your Why is the big picture. It’s the first step. Just like when you started your business, you had a dream or passion that drove you. Your marketing has to be the exact same way.

 

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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It seems like when it comes to finding resources for making a marketing plan, people give you checklists and swipe files, but they don’t talk about the foundation: the big picture of why you need to plan in the first place. Or they’ll throw so much information at you that you can’t digest it all.

But I know you. You’re a DIY-er. This series is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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You’ve heard it before: promoting yourself on social media is important. It’s a necessary ingredient when putting together your advertising plan. Hey, stop rolling your eyes at me. It has to be done. And it can be done…easily. If you want to start using social media to promote yourself and your business, there are three […]

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