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Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

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This year, I set a goal to read two books every month. I recently finished Drop the Ball by Tiffany Dufu and wow, was it eye opening. The premise is that by dropping the ball in work and in life, we’re able to find time to do what matters most to us. Seems a little counter-intuitive: by not doing some things, we can do other things better.

With everyone hitting the wall on their new year resolutions and letting that list of goals and accomplishments become coffee-stained and forgotten, this concept comes at a great time. Drop the ball. Do less. Achieve more.

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If you’ve been around these parts for a while, you know I’m a big fan of scheduling social media. The ease and convenience of writing it when you’re able to and knowing it’ll be posted at an optimum viewing time is fantastic. Here’s how I use Buffer to schedule a week’s worth of posts in an hour.

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