Copy vs. Content: Understand the Essential Variations for Effective Communication
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
Copy and content are not interchangeable, but they do have a lot of similarities, so people sometimes use them interchangeably. In truth, good copywriting should
I’m not a fan of swipe copy. As a copywriter, I’ve seen some bad swipe copy andI learned very quickly that swipe copy…well…is not always
Working with a copywriter is easy when you set expectations from the beginning. Here’s how you can successfully work with a copywriter starting today!
Effective communication is a must, especially if you’re using your words to connect and convert an audience. This one tip will make you be a better writer.
Daily copy tells a story. It’s all in service of letting people know who you are and what you’re all about via the method of storytelling for your business.
The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.
It’s time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing
Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.
When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.
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