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For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

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Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

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An email list is the best way to communicate with your audience. Many of us marketing people agree on that. In the event social media went away, at least you have a way of reaching your customers. But what do you write to them? Here are 10 non-promotional ideas to steal and use right now!

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Working with a copywriter is easy when the expectations are all laid out from the beginning. Learn how to work with a copywriter successfully in 3 steps!

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After you’ve figured out your What, your marketing plan is complete! Part Three in the series wraps it all up so all that’s left is for you to make your kickass marketing plan!

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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Last week, we talked about Why. Now, we’re talking about How. The How is going to look at how, specifically, you will build your marketing plan.

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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Your Why is the big picture. It’s the first step. Just like when you started your business, you had a dream or passion that drove you. Your marketing has to be the exact same way.

 

Bootstrap Your Marketing Blueprint is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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It seems like when it comes to finding resources for making a marketing plan, people give you checklists and swipe files, but they don’t talk about the foundation: the big picture of why you need to plan in the first place. Or they’ll throw so much information at you that you can’t digest it all.

But I know you. You’re a DIY-er. This series is a no-frills theory introducing Why, How, and What you need to have in place for your marketing plan to succeed. A lot of these questions and topics presented are things I’ve have my Creative Collaboration clients consider when they start their own plans.

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You don’t make each individual cookie from start to finish, you make a batch. When you’re done with one step, you move to the next. It saves time and energy, right? The same thing can be said for working. Melissa Cassera’s “batching” technique is the best way to GSD when you’re super busy and such an easy way to get into your zone so you produce better content.

Behind The Scenes 

@angelicarosspgh