The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.

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The voice you use in your copy is just as much a part of your brand and distinguishing features as your colors and fonts. Here are two easy ways to nail it.

Your Why is a driving force that forms what you write write, everything that your brand stands for, and drive your forward to present a consistent message.

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I talk about finding your Why a lot. It’s the basis of everything I write for myself and my clients. It starts the conversation when I’m helping someone to plan their content. And I didn’t even read Find Your Why and all the Why books by Simon Sinek until just recently. I’m not saying I […]

It can be hard to work when you feel perfectionism creeping in. The catch is just to get started. Here's the best way to just getting started to write.

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I don’t know about you, but for the longest time, I’ve pretty much delayed starting things until they were “perfect.” I didn’t want to start a gym routine until I knew I would be able to go every day at a certain time and my plan wouldn’t change. I didn’t want to get a dog […]

It's time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing the same thing you did last year? It's time to bust some marketing myths to make 2019 even more intentional and awesome for you!

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It’s time to get your planners out and make some big things happen for yourself in 2019. But wait a minute. Are you still doing the same thing you did last year? It’s time to bust some marketing myths to make 2019 even more intentional and awesome for you! Myth 1 | Quantity Over Quality […]

2018 was a year! Here are five business lessons to learn from 2018 and how learn from them and apply them to your business in 2019!

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So many people like to get down on 2018. They say it was a dumpster fire, nothing good happened, and it was a waste of a year. And I’m here to tell you that they are absolutely right! Okay, okay, perhaps there were some good things that happened in 2018. Upon further reflection, there are […]

Where are you in your marketing planning process

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For some reason, I’ve been really into those BuzzFeed personality quizzes lately. I can tell you which Wes Anderson movie I should be in (Moonrise Kingdom, obvs), what blend of characters I am from How I Met Your Mother (Lily and Robin, because I’m quirky and like whiskey), which Melissa McCarthy character I’m most like (Diana from Identity Thief, ironically), and which Golden Girl I should be (Blanche, duh).

So it should come as no surprise that I have created a quick quiz for you focused on….drum roll please….marketing! Okay, so it isn’t as exciting as learning which cheese you most resemble, but it is helpful.

I partnered up with the folks from Interact* to bring you Where Are You in Your Marketing Planning Process? A quiz designed to help you identify how prepared you are in your marketing plan.

How to manage Twitter so you'll actually use it

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Twitter is an interesting beast. It’s a hub for having great conversations with just about anyone and sharing links. Because of that, it’s a great place to showcase your authority and your personality in small bites.

If you want to include Twitter in your lineup of networks to use for your content marketing, it has to be managed well in order for it to have much, if any, efficacy. I’ve outlined the ways that you can decide if Twitter should be part of your strategy and how you can use it to find success for your business.

Stuck for content? Ask yourself these 4 questions

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Writer’s block happens to all of us (trust me, I’m a writer). It’s especially hard when you’re under a deadline, self-imposed or not, to get something written. There are so many techniques that you can use to get unstuck, from taking a walk to meditating. But what happens the next time, the time after that, and the time after that? Sure, daily activity and meditation is important, but without a plan, you’ll be feeling the block.

When it comes to being stuck for content, I like to ask myself a few questions to get the juices flowing again. Ask yourself some of these questions to get back to creating.

Quit or Make It Work

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I’ve been thinking a lot about the importance of showing up, even if it feels like you’re just barely moving the needle. It’s something I’m actively focusing on this month as part of my Lara Casey’s Cultivate What Matters PowerSheets. I’m not going to lie, I’m pretty bad at finishing things I start. The basement […]